It’s been reported that Warner Bros. has enlisted a staggering 98 promotional partners for its summer tent pole Man of Steel, set to hit theaters June 14th. One of the more compelling partners includes Dodge, who’s created a special Man of Steel edition for its Ram 1500, which will be on display at the film’s New York City premier before traveling around the country for various events. The truck is finished in a vinyl wrap reminiscent of Superman’s suit, topped off with a roof in high-gloss black and accented with an anodized red grille. The rig rides on 17-inch black wheels, while the interior is appointed with custom mesh seat inserts highlighted by integrated Superman logos on the seats and console, plus anodized red trim throughout. The campaign will also feature a 30-second co-branded commercial, as well as a print ad drawn by DC Comics artist Shane Davis.
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